Necessary Shopify, our payment providers
Shopify, payment providers Always on
Keep the shop working: your basket, checkout, login, fraud protection, language and currency, and remembering the choice you make here.
Basket, checkout, login, fraud protection, language and currency, and remembering this choice.
Preferences Shopify
Remember things like your region and the toys you looked at recently, so you do not have to start again next time.
Remember your region and the toys you looked at, so you do not start again next time.
Analytics Shopify Analytics, Google Analytics
Tell us which pages and toys people look at, so we can improve the shop. We see totals and trends, not who you are.
Show us which pages and toys people look at. We see totals and trends, not who you are.
Marketing Meta (Facebook, Instagram), TikTok, Google
Meta, TikTok, Google
Switches on the Meta Pixel, TikTok Pixel and Google Ads tags, which share what you view and buy here so these platforms can measure our ads and show you our toys.
Switches on the Meta Pixel, TikTok Pixel and Google Ads tags, which share what you view and buy here so they can measure our ads.
Cookie
Set by
Purpose
Kept for
_fbp
Meta
Measures visits and purchases from Meta ads
3 months
_ttp
TikTok
Measures visits and purchases from TikTok ads
13 months
_gcl_au
Google
Measures purchases from Google ads
3 months
Full cookie list in our cookie policy 
